LinkedIn Ads are an effective tool to reach the right audience and drive more traffic to your website, and ultimately, increase your company’s sales. However, it’s important to remember that not every business can benefit from LinkedIn Ads. To find out if you qualify, consider the following questions: Do you have a B2B product or service? Do you want to target professionals in your industry? If so, then it’s likely you can use LinkedIn Ads to your advantage.
How LinkedIn ads can benefit your business
LinkedIn has become a powerful platform for B2B (business-to-business) marketing. In fact, 93% of sales executives and business decision makers use LinkedIn for professional networking—nearly double Facebook’s number! But what really sets LinkedIn apart from other social media platforms is its advertising service, which allows businesses to target customers based on demographics, interests, experience and occupation.
LinkedIn is not for tech only
Despite what many believe, Linkedin is not just for tech industries. In fact, there are nearly 7 million businesses on Linkedin, and at least half of them aren’t tech-related. So if you think that Linkedin isn’t for your industry because it’s a place for professionals to connect to other professionals only, then chances are high that your assumption is false.
Lead generation with linkedIn ads
LinkedIn is not only a great tool for recruiting and job searching, but it can also be an excellent source of leads. This is mostly because B2B buyers are on LinkedIn more than they’re on any other social media platform. On average, LinkedIn users are spending almost 30 minutes a day on Linkedin (versus 8 minutes per day for Facebook). That means there’s plenty of opportunity to find new clients and connect with your existing ones.
Linkedin is a great channel for employer branding
Think of it as a combination of Facebook’s ubiquity and Twitter’s personality. LinkedIn is for professional networking, first and foremost, but its users are also often looking for jobs. This makes it a great channel to show off your employer brand.
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