August 28, 2022
Google ads are one of the most effective ways to reach new customers and turn them into sales, and the good news is that you don’t have to be an experienced Internet marketer or programmer to use them effectively. Here are three steps to follow when setting up Google Ads and using them to increase your website sales by at least 25% within the first month of setting up the campaign.
1. Use Google Shopping campaign
These campaigns are great for people who want to expand their reach but don’t necessarily have a massive budget to invest in online advertising. They also allow you to start with a low budget, which can be important if you’re just getting started with your first e-commerce site. For example, many companies will simply list all of their products on Google Shopping and then use it as an extension of their search engine marketing efforts.
2. Choose a relevant search term
When you choose a search term for your Google Ad, make sure it’s relevant to your product or service. For example, if you run a clothing store, leather jackets is a relevant search term; however, if you sell children’s clothes and toys, searching for leather jackets won’t get you as many sales because your products aren’t what most customers will be looking for.
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3. Create an ad with a clear title
Try to include keywords in your ad title that describe your product or service. For example, if you are selling wedding invitations on Etsy, a good title for your ad might be Modern Handmade Wedding Invitations—include keywords like handmade and modern so people searching Google will see it when they search those terms.
4. Optimize the ad description
Before creating an ad, take a look at what other companies are doing with theirs. Optimizing your description for searches related to your products will ensure you’re showing up in Google search results and getting conversions.
5. Keep your inventory list up to date with the inventory-based ad management script
If you maintain an inventory list that’s current, Google can help you automatically determine which products need replenishing and let you know when it’s time to restock them. For example, if your products are out of stock for a significant period of time, your customers might lose interest in buying from you. Having an accurate list of your products also allows Google to give more relevant search results related to your business and provides customers with more information about what they can expect when they make a purchase.
6. Use sitselinks extensions
Google Ads has a feature called extensions that allows you to add special functionality to your ad in order drive more sales and leads. Extensions can be things like a sitelink, callout extension, location extension, reviews, promotions and more. For example, if you’re a merchant selling shoes online, you can include an image of a shoe in your ad. If someone clicks on that ad and lands on your website, they can see all of your shoes displayed right there in one place.
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