Google ads are one of the most effective ways to reach new customers and turn them into sales, and the good news is that you don’t have to be an experienced Internet marketer or programmer to use them effectively. Here are three steps to follow when setting up Google Ads and using them to increase your website sales by at least 25% within the first month of setting up the campaign.
1. Use Google Shopping campaign
These campaigns are great for people who want to expand their reach but don’t necessarily have a massive budget to invest in online advertising. They also allow you to start with a low budget, which can be important if you’re just getting started with your first e-commerce site. For example, many companies will simply list all of their products on Google Shopping and then use it as an extension of their search engine marketing efforts.
2. Choose a relevant search term
When you choose a search term for your Google Ad, make sure it’s relevant to your product or service. For example, if you run a clothing store, leather jackets is a relevant search term; however, if you sell children’s clothes and toys, searching for leather jackets won’t get you as many sales because your products aren’t what most customers will be looking for.
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