3 Reasons You Should Be Using Bing Ads

By Noa Adelstein

August 28, 2022


Bing ads is an underdog of search ads. While many marketers underestimate Microsoft ads (Bing) it is an incredibly effective ad channel and we at Syndicate 5 absolutely love it because it brings results! In this blog post, we’ll be sharing our top three reasons you should be using Bing ads to market your business online.

1. Bing ads cost less than other media platforms

This one may come as a shocker, but Bing ads offer some of the cheapest rates around. They’re also considerably cheaper than Google ads, which can be too expensive for many small businesses on a tight budget. For example, our team has seen cases where Bing outperforms Google ads by as much as double for some keywords! If you’re just dipping your toes into paid advertising, you might want to test out Bing first—you might be surprised by how effective it can be.


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2. 38% of those who use Bing have a household income of more than $100,000

According to Microsoft, 1.5 billion searches take place each day in Bing, with 38% coming from households that earn more than $100K per year. By comparison, Google captures 61% of all search engine traffic in the U.S., but only 33% of searchers earn over $100K a year. Put simply: More affluent people tend to use Bing—and that makes it a great place for marketers to reach high-income prospects.

3. Excellent customer support 

Support is a central feature in any advertising platform, but when it comes to Microsoft’s fledgling bing ads platform, one can honestly say that their customer support is second to none. With top-notch chat agents standing by 24/7/365 (yes, even on Christmas), you can rest assured that your questions and concerns will be addressed promptly.

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